Simplify, Part II

Streptocarpus 'Essue'

Story # 90, Part II


Simplify


      From ‘Insanely Simple:  The Obsession that Drives Apple’s Success.’  By Ken Segall


      “One word is better than two words”



                ‘Ittie Bittie’ plants for Miniature Gardens

                                      Or

                ‘Mini’ plants for Miniature Gardens?



 

Simplify

Streptocarpus 'Essue' - Heirloom variety
Hybrid by Gary's Specialty Plants



Story # 90,


Simplify


      From ‘Insanely Simple:  The Obsession that Drives Apple’s Success.’  By Ken Segall


      “With perfect clarity, it tells customers who you are and what you sell”


                            Gary’s Specialty Plants